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Journey.com bookings and app downloads hit new highs throughout 11.11 international marketing campaign

SINGAPORE, Nov 24, 2022 /PRNewswire/ — The launch of Journey.com’s vastly widespread 11.11 marketing campaign has given practically three million prospects throughout fifteen main markets large journey financial savings. The marketing campaign was launched following the celebration of the worldwide journey model’s 5th anniversary.


Site visitors to Journey.com in the course of the two week promotion for the patron buying interval round 11th November reached a brand new excessive as bookings with the worldwide journey service supplier hit a brand new report, with year-on-year development surging by 84%.

Markets collaborating within the marketing campaign throughout Asia Pacific included Hong Kong, taiwan, Thailand, Vietnam, singapore, Malaysia, JapaneseKorea, Australia and New Zealandin addition to the UK, spain, Germany and France in Europe and the US. Through the sale marketing campaign, Journey.com noticed the common variety of bookings rise by 68% and visitors leap by 54% for its obtainable promotion stock.

Schubert Lou, Journey.com COO, mentioned: “Journey.com has each cause to have a good time its wonderful success this yr with incredible take-up of terrific journey bargains throughout not solely Asia Pacific however different areas around the globe throughout our 11.11 marketing campaign.

“The rising recognition of the Journey.com app with our loyal prospects reveals Journey.com’s journey to ship good offers to locations, incredible flights, hard-to-beat resort presents and thrilling occasions is constant to provide outcomes.

“We’re certain our Black Friday sale will proceed to attraction to cost-conscious prospects within the run-up to Christmas as they give the impression of being to safe a superb festive deal.”

Downloads of the Journey.com app additionally hit a brand new excessive in the course of the marketing campaign. on 11th November, Journey.com was the primary app within the free journey app rankings on the Apple App Retailer and Google Play Retailer in Hong Kong, singapore and Thailand.

Han FengHead of Efficiency Advertising at Journey.com, commented: “We proceed to see unimaginable development within the attain of Journey.com’s all-in-one app providing. Leveraging the unimaginable offers obtainable throughout fifteen markets, this marketing campaign we engaged new and present customers to obtain the Journey.com app thereby maximizing the advantages and optimizing their expertise reserving with us.”

The locations which noticed the biggest development in the course of the marketing campaign interval had been Hong Kong, Tokyo, Bangkok, osaka, singapore and Kuala Lumpuras these widespread vacation hotspots welcomed again worldwide journey and vacationers.

In singaporeflash gross sales launched on 11th November jumped by 115% in simply 24 hours and people for Common Studios Singapore, and two ‘Unique Ticketing Partnership’ mega occasions, offered out instantly. This drove attraction merchandise over their 4 day sale interval to soar and present 238% week-on-week development. every single day S$100 Promo code was additionally snatched up by keen prospects by the tip of every marketing campaign day.

In Hong Kong, bookings hit report highs and notably the partnership with Mastercard noticed each every day promo code taken by midnight. A lot in-demand tickets and coupons additionally carried out very strongly with Hong Kong Disneyland, Ocean Park Hong Kong and Häagen-Dazs all proving to be prime sellers.

In South Korea, flash sale offers for four- and five-star premium accommodations, alongside flight and resort presents proved widespread, with flight bookings on South Korean low price service T’means Air greater than doubling (representing a development of 110% week-on-week ). Complete bookings on 11th November jumped by 260% year-on-year.

Journey.com visitors in Thailand hit report highs with app installs growing sharply, rating primary on the Apple App Retailer and Google Play Retailer within the Journey app class on 11th november. While bookings on 11th November jumped by 210% year-on-year, because the Journey.com Thailand web site noticed a report variety of guests.

Following on from the success of this 11.11 international marketing campaign, Journey.com will launch its Black Friday journey offers this week with flight, resort and practice reductions going stay for customers around the globe.

For the previous 5 years, Journey.com has set itself aside by delivering an all-in-one suite of high-quality journey merchandise by its mobile-first channels to customers around the globe, together with industry-leading customer support.

Journey.com’s extremely profitable app-first technique has steadily pushed app installs, in July 2022Journey.com was named the tenth most downloaded on-line journey agent app globally within the first half of this yr, by main app evaluation agency Apptopia.

AboutTrip.com

Journey.com is a global one-stop journey service supplier, obtainable in 24 languages ​​throughout 39 international locations and areas in 31 native currencies and websites. Journey.com has an in depth resort and flight community consisting of greater than 1.2 million accommodations and flights from over 480 airways masking 2,600 airports in 200 international locations and areas across the globe. Journey.com’s world-class 24/7 multilingual customer support in addition to extra facilities in edinburgh, Tokyo and seoul, assist to ‘create one of the best journey expertise’ for its tens of millions of shoppers worldwide. To e-book your subsequent journey, go to journey.com

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