The car is the most common place people listen to the radio around the world
According to an international study published by Edison Research, terrestrial radio is by far the most preferred source of in-car entertainment worldwide.
Almost all (90%) of respondents say that a radio tuner should be standard equipment in every car. This demand is general across all age groups, indicating strong demand among current and future car buyers.
The survey also reveals that the availability of a car stereo has a major impact on vehicle purchasing decisions: 82% of potential car buyers say they would be less likely to buy or lease a vehicle without a car stereo. a built-in radio tuner.
The survey – commissioned by WorldDAB in partnership with Radioplayer and sponsored by the National Association of Broadcasters (USA), Commercial Radio Australia (Australia) and Xperi – surveyed a panel that had recently purchased or leased a car , or planning to do so in the near future.
The study has rolled out to several countries with polls in Australia, France, Germany, Italy, the UK and the US.
When considering the most popular standard audio features in a car, having an over-the-air radio reception tuner ranks highest for respondents (rated “important” by 89%), ahead of USB ports ( rated “important” by 86%) and Bluetooth (rated “important” by 85%), and well ahead of smartphone screen sharing (“mirroring”) technology (Android Auto is rated “important” by 65% and Apple CarPlay at 54%).
The daily consumption of radio programs by motorists is significantly higher than any other form of audio content. 65% of motorists surveyed say they “often” listen to terrestrial radio in the car, while 23% access streaming music services and 15% listen to CDs.
Echoing these usage figures, a clear majority (80%) agrees with the statement: “the radio offers a better listening experience in the car than other types of audio sources”.
Respondents say the main reason they listen to the radio is to access ‘news and information’, cited by 63%, followed by ‘listening to their favorite songs’ (42%).
A clear majority of car drivers do not want to pay for radio access: 93% say it is “important” that radio access is free as is currently the case via analogue and digital radio tuners.
The importance of free access to broadcasting has been highlighted by motorists concerned about the cost of mobile phone plans to access streaming content: a clear majority (70%) of those who currently listen to audio via their mobile phones say they are “concerned” about the amount of data they use.
Vehicle buyers were also asked what value-added features they would like to have on their car stereos. Having the “ability to search for radio stations using voice commands” is the most cited (mentioned by 58% of respondents), followed by the provision of “information on the radio content listened to” (54% ).
Radio consumption is very high among car shoppers, with 89% saying they have listened to the radio in the past week and 76% saying they listen to the radio at least once a day.
The car remains the most common place to listen to the radio, cited by 89% of respondents on average, while 75% listen at home and 39% from their workplace.
Source : international study published by Edison Research
Methodology : Edison Research was commissioned by WorldDAB, in partnership with Radioplayer and supported by NAB, CRA and Xperi, to conduct national online surveys in Australia, France, Germany, Italy, the UK and the United States. United. The 6,287 respondents, split evenly across the six countries surveyed, said they had purchased or leased a vehicle in the past two years or intended to purchase or lease a vehicle within the next 12 months. Interviews were conducted between September 1 and September 21, 2021, and data was weighted to match each country’s most recent population estimates for age, gender, race, and region where applicable.