Skip to content

Impaired Driving Coalition of Canada releases Nationwide Motion Plan to scale back impaired driving accidents and deaths

Article content material

OTTAWA, Nov. 24, 2022 (GLOBE NEWSWIRE) — In early 2022, TIRF partnered with Diageo North America to determine the Impaired Driving Coalition of Canada (IDCC) and develop a Nationwide Motion Plan aimed toward stopping impaired driving. The IDCC combines the information and experience of various member organizations and modern instructional assets to information the event of the nationwide motion plan containing prevention priorities. A important goal for the IDCC is to extend public consciousness and assist drivers acknowledge the dangers related to driving after consuming.


Article content material

Cross-sector companions becoming a member of forces with TIRF and Diageo on the IDCC embrace Desjardins, Safer Roads Alliance, Saskatchewan Authorities Insurance coverage (SGI), Toronto Police Service, Ottawa Police Service, Ontario Provincial Police, North Bay Police Service, Victoria Police Division (VicPD) , Manitoba Public Insurance coverage, Canadian Vehicle Affiliation (CAA), Windsor Regional Hospital, Ford Canada, Non-public Motor Truck Council, Canadian Wi-fi & Telecommunications Affiliation, Spirits Canada, Canada Security Council, Beer Canada, arrive alive DRIVE SOBER, Alcohol Countermeasures Methods, CARSP Younger Professionals’ Committee, and the Ontario Harm Prevention Practitioners Community in addition to TIRF’s Lead Youth Advisor.

Article content material


Article content material

“In the course of the previous twenty years, the variety of Canadians killed in street crashes involving a consuming driver has usually declined,” shares Robyn Robertson, TIRF President & CEO. “Nevertheless, in 2019 there have been nonetheless 470 folks killed in a crash the place no less than one driver was consuming. This represents one in 4 street deaths, and self-report knowledge from 2021 suggests numbers are trending within the flawed course.”1

Though, the proportion of drivers who self-reported driving inside two hours of consuming has decreased since 2009, up to now three years the proportion of drivers admitting to consuming any quantity of alcohol earlier than driving has elevated. Extra regarding, the proportion of drivers who self-reported driving after they thought they had been over the authorized restrict up to now 12 months has elevated since 2018, with nearly one in 10 drivers (9.7%) reported doing this in 2021.two


Article content material

“The IDCC’s Nationwide Motion Plan is designed to assist folks perceive dangers primarily based on the newest knowledge and danger analysis and to customise messaging for various audiences and ages. A foremost goal is to extend consciousness utilizing IDCC instruments, to leverage assets from companions, and to empower folks to talk up about protected decisions,” shares Robertson. “Moreover, the IDCC will discover alternatives to strengthen and share knowledge in addition to discover the advantages of recent applied sciences.”

Among the high priorities contained within the IDCC Nationwide Motion embrace:

  • Working with choose hospitals, trauma facilities and police companies to display how communities can create a extra present image of impaired driving utilizing native knowledge sources.
  • Creating custom-made & focused instructional messaging about dangers for particular audiences.
  • Creating instruments to assist communities set up Deadly Collision Assessment Committees to extend public consciousness in regards to the native impaired driving drawback and inform prevention methods.
  • Exploring implementation points, advantages and limitations related to impaired driving applied sciences.


Article content material

Instruments to assist training efforts are in improvement with an anticipated launch scheduled for early 2023. These embrace steps communities can take to determine a Deadly Collision Assessment Committee (FCRC) to enhance understanding of all deadly crashes of their communities. The FCRC must be comprised of a wide range of key companions in the neighborhood together with the Coroner’s Workplace, native police companies, site visitors engineers and representatives from the native public well being items. The objective of the FCRC is to make concrete suggestions from an training, enforcement and engineering perspective to stop deadly crashes from occurring.

“We’re proud to collaborate with these organizations and contribute instruments and assets to the coalition’s Nationwide Motion Plan to assist sort out impaired driving in Canada,” Ana Fitzgibbons, Director, Diageo in Society. “Serving to folks perceive the dangers of consuming and driving via training and consciousness is a precedence for us.”


Article content material

Diageo will complement different present assets within the IDCC Nationwide Motion Plan via its studying expertise ‘Unsuitable Facet of the Highway’ and academic useful resource

Extra instructional instruments which will likely be leveraged embrace TIRF’s Sober Sensible Driving web site in addition to assets from SGI, the Ontario Ministry of Transportation, VicPD and CAA.

The IDCC Nationwide Motion Plan is obtainable for obtain via TIRF’s challenge web page on this initiative:

IDCC member quotes:

Pat Cliche, Chair, Ontario Harm Prevention Practitioners Community: “In collaboration with knowledgeable members from throughout Canada, we anticipate the event of a complete Nationwide Motion Plan addresses the preventable situation of impaired driving. Working collectively these inclusive and data-driven methods will likely be carried out to create consciousness and training to handle the dangers and penalties of impaired driving. By the lively participation of OIPPN at a provincial and native stage, significant change might be made to rework this harmful conduct on our roads.”


Article content material

Performing Superintendent Matt Moyer, Toronto Police Service, Site visitors Companies: “The Toronto Police Service has partnered with a number of exterior partnerships, together with the Site visitors Harm Analysis Basis (TIRF), Arrive Alive Drive Sober and GTA Police Companies in an try to handle the intense crime of impaired driving. There must be no tolerance for impaired driving on our roads. There is no such thing as a excuse for impaired driving after we can use ride-sharing apps, taxi companies and native transit as safer options. The Toronto Police Service will proceed to foster these relationships and proactively deter and forestall impaired driving.”

Kristine D’Arbelles, Senior Director of Public Affairs, Canadian Vehicle Affiliation: “CAA has labored for many years to lift consciousness in regards to the risks of driving impaired,” mentioned Kristine D’Arbelles, senior director of public affairs, CAA Nationwide. “This motion plan is a constructive step in the direction of discovering options to assist hold our roads safer.”


Article content material

In regards to the Site visitors Harm Analysis Basis:
The imaginative and prescient of the Site visitors Harm Analysis Basis (TIRF) is to make sure folks utilizing roads make it dwelling safely each day by eliminating street deaths, critical accidents and their social prices. TIRF’s mission is to be the information supply for protected street customers and a world chief in analysis, program and coverage improvement, analysis, and information switch. TIRF is a registered charity and relies on grants, awards, and donations to offer companies for the general public. Go to and join on LinkedIn: Site visitors Harm Analysis Basis, Twitter: @TIRFCANADA / @DropItAndDrive and Instagram: @tirfcanada_diad.

About Diageo North America
Diageo is a world chief in beverage alcohol with an excellent assortment of manufacturers together with Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness .


Article content material

Diageo is listed on each the New York Inventory Alternate (NYSE: DEO) and the London Inventory Alternate (LSE: DGE) and their merchandise are bought in additional than 180 nations around the globe.

For extra details about Diageo, their folks, manufacturers, and efficiency, go to Go to Diageo’s international accountable consuming useful resource,, for info, initiatives, and methods to share finest observe. Comply with on Twitter and Instagram for information and details about Diageo North America: @Diageo_NA.

Courting from 2019, the latest yr for which knowledge can be found, TIRF’s Nationwide Fatality Database
Supply: TIRF, Highway Security Monitor 2021: Ingesting & Driving in CanadaDecember 2021.

For extra info, please contact:

Karen Bowman Luis Carlos (LC) Rabago
Director, Communications & Applications Society Communications Director
Site visitors Harm Analysis Basis DIAGEO NORTH AMERICA
613.238.5235 (workplace) Mob: + 1 (203) 690 0860
250.797.0833 (direct)
1.877.238.5235 (toll-free) /

A photograph accompanying this announcement is obtainable at



Postmedia is dedicated to sustaining a vigorous however civil discussion board for dialogue and encourage all readers to share their views on our articles. Feedback might take as much as an hour for moderation earlier than showing on the positioning. We ask you to maintain your feedback related and respectful. We’ve enabled e mail notifications—you’ll now obtain an e mail if you happen to obtain a reply to your remark, there may be an replace to a remark thread you observe or if a person you observe feedback. Go to our Group Tips for extra info and particulars on regulate your e mail settings.

Leave a Reply

Your email address will not be published. Required fields are marked *