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Feelingo wants to move the lines and federate

Candidate for the Césars for responsible travel

From incoming to distribution, via tour operator and hotelier, Feelingo aims to become the platform where committed tourism professionals talk to each other.

For Agnès Declamer, going local also means going to Ostend rather than Marseille when you live in Lille - credit Feelingo
For Agnès Declamer, going local also means going to Ostend rather than Marseille when you live in Lille - credit Feelingo

For Agnès Declamer, going local also means going to Ostend rather than Marseille when you live in Lille – credit Feelingo

If we tell you, “May 2020”, your memories are likely to be rather negative. Not those of Agnès Decramer, co-founder and CEO of Feelingo. Because it was at this time that the very young company took off.

Together with Philippe Richard, founder of Easia Travel, they had been working on it since 2017, and were eager to let their project come out of the woods. When you have ambition, you are not afraid of the storm. And the least we can say is that the bosses of Feelingo are not lacking.

For the two partners, the observation is simple: the tourism of tomorrow will be sustainable or it will not be. And for Agnès Decramer, tomorrow is already late:it’s no longer a projection, we can see it, there, every day, tourism is already impacted! Either we move, or we plan our end”.

The other observation is that everything must be dusted off. Going from all or nothing (either total and turnkey support for the traveler, or a plethora of offers on B2C platforms) to a system of communicating vessels, where producers, receptives, distributors and travelers could talk to each other.

This is the idea of ​​Feelingo, whose hotel platform is only the tip of the iceberg. Because the company first wishes to turn to the sector it knows best: incoming agencies and agencies.

Create an ecosystem of the entire sector

Sustainable tourism is beginning to make itself known and players are increasingly present. A growing offer that meets both the desire of the pros and especially the demand of travelers to move towards more ecological and social.

However, there is no place that centralizes the offer, finding a service provider or a partner who is committed to the same sustainable development approach is a way of the cross.

So that’s the whole point: federate a large and international community of actors of good will with a pragmatic vision, which would be: without denying the realities on the ground, we must all act.

Initially marked by a past of receptive, the co-founders know that the sector is very little and very badly digitized. Online reservations are standardized and committed partners are not necessarily easy to find.

This is the priority: create an ecosystem, federate receptives and gain in efficiency.

Feelingo wants to cover everything a destination has to offer a distributor or producer. If it’s not yet a reality, this is the stated ambition, and the start-up is working on it.

Find a hotel on
Find a hotel on

Find a hotel on

She created the platform which already brings together about twenty destinations; and as many under negotiation. A catalog which is beginning to be sufficiently extensive to be offered to the first tour operators, from September 2022.

The objective: around sixty TOs within a year.

We want to make life easier for professionals with an operational digital booking tool. By finding the information in the same place, we will create the trip more easily. And that will have an impact on the service behind it: we will have more time to give advice, talk about the specificities of the destination or initiate a sustainable development approach.” explains Agnès Decramer.

She prefers to talk about sustainable development rather than eco-responsibility. We too often forget that sustainable development is not just about ecology, it is also about social, societal and economic impact. “And economics is not a bad word! » she asserts. For her, the transition is also a gain in productivity.

Support for change

To give yourself every chance of getting there, you have no choice: you have to train. And this is one of the points that Feelingo develops.

To help the pros, the start-up offers support programs adapted to the concrete realities on the ground. For Agnes Decramer, “It’s not a question of theorizing, but of being as close as possible to reality. How do you avoid the bottle of water in a destination where the water is not drinkable? There are innovative providers, agile solutions, you just have to make them visible”.

Feelingo offers partner sourcing and assessment to facilitate engagement and change everyone’s way of working, by being as close as possible to the reality on the ground “because there are as many issues as there are destinations!” Between local politics, infrastructure, geography… We can’t give a turnkey solution, it’s absurd and it slows down people of good will” she adds.

The idea is not to embark only committed actors, but also those who deserve to be valued and supported. Itself labeled B-Corp and partner of Travel Life, Feelingo does not refrain from referencing actors in the process of transition, precisely to help them pass the course and help them go further.

This is particularly the case of its “hosting” part, the only one accessible in B2C.

Accommodation: the first brick

Sustainable tourism: Feelingo wants to move the lines and federate
Sustainable tourism: Feelingo wants to move the lines and federate

Accommodation made sense. This is the easiest part to promote to the general public, it is the open door between the traveler and the agency or tour operator.

It is therefore through the platform of hosts committed to a sustainable development approach that Feelingo is known. It now has 1,600 referenced hosts in six destinations.

If a large part is already labeled or certified, not all of them are. To integrate Feelingo, the hotelier must give themselves the means to go further: “We are building a charter, with accessible but real commitments. We take stock after a year and we see where we can go to push the cursor a little further » says Agnès Declamer.

The host must inform the progress of his course to reach the sufficient zei score
The host must inform the progress of his course to reach the sufficient zei score

The host must inform the progress of his course to reach the sufficient zei score

The platform is based on the Zei solution, a Marseille start-up that offers companies to calculate their carbon impact.

Each host registered on Feelingo must achieve a zei score, corresponding to what the charter provides. Not on declarative: supporting evidence, he will have to give figures which will then be verified by the start-up. “We will assess the starting point and imagine an action plan, step by step” adds the co-founder.

Supporting actors who are only at the beginning of their commitment also means breaking down preconceptions and proving that sustainable development is an investment, not a cost.

According to her, “There are more of them than you might think! But they don’t communicate, because they are afraid of being accused of greenwashing if they are not perfect”. She wants to decompartmentalize.

To show that sustainability is not reserved for an elite of small players on a human scale committed since their creation, but that everyone must try their hand at it, without fear of being vilified.

Starting with accommodation providers – feelingo welcomes all types, including establishments with hundreds of rooms, it is broadening its focus to tourism in general.

Sustainable tourism, everyone’s business

Agnès Decramer, co-founder and CEO of Feelingo
Agnès Decramer, co-founder and CEO of Feelingo

Agnès Decramer, co-founder and CEO of Feelingo

We don’t have to turn everything upside down, but we can adapt and be aware of the rest to be done. The real issue is adapting to each person’s situation.

“Made in France, ok, but if I live in Lille, my impact will be less heavy by going to Brussels than to Bordeaux, Judge Agnes Declamer.

In the same way, it is absurd to put on an equal footing the one who takes the plane once every 5 years or the one who takes it once a month”.

At Feelingo, the leitmotif could be: engage everyone by understanding their reality, and do not stigmatize.

“They say that tourism is bad, she gets annoyed. But tourism is the best vector for openness and exchange, for understanding others! There is a bad way of traveling, against which we fight, but we must not forget that our job is that, it is human! ».

This is what led Feelingo to take an interest in Responsible travel Caesars.

Beyond the visibility that would allow it to grow the ecosystem, the company finds itself above all in the process.

“It’s very constructive, that the pros see the need to be together, and that the travelers, sometimes skeptical, even dismissive, can see that not: it’s not flan, the pros move. They’re not just riding a trend.”. Always and again, this desire for pedagogy.

Responsible Travel Caesars

Remember that TourMaG and the Petit Futé organize “The Caesars of Responsible Travel”.

With a monthly audience of several million Internet users, the two titles will ensure the BtoBtoC promotion of candidate projects.

This event will begin in September 2022 with the voting phase lasting until February 2023.
The Responsible Travel Césars ceremony will take place in March 2023.

If you wish to apply, make an appointment below with Fabien da Luz, Associate CEO.

Read also : Responsible Travel Césars: “There is an urgent need to act in our profession…”


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