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Australian Open integrates Metavers on Decentraland

Australian Open integrates Metavers on Decentraland

Tennis Australia has partnered with Decentraland to host the Australian Open (AO), which will be the first official tennis Grand Slam in the Metavers.

A virtual recreation of key areas of Melbourne Park, including Rod Laver Arena and Grand Slam Park, will be open for the duration of the Australian Open tournament, which runs for a fortnight from today. today January 17th.

The event will feature exclusive content for virtual visitors, including behind-the-scenes footage from over 300 cameras around Melbourne Park, including the exclusive player arrivals area and training village.

Source: AO/Cointelegrah

As well as showing live footage and radio from the Australian Open, it will also feature archival footage of tennis matches dating back to the 70s and virtual encounters with tennis players, including Mark Philippoussis, with other players yet to be confirmed.

Tennis Australia NFT & Metaverse Project Manager Ridley Plummer said in a virtual welcome speech on Decentraland that he hopes the AO will become “the most accessible and inclusive sporting and entertainment event in the world”.

“With the unique challenges fans have faced getting to Melbourne, we have accelerated our launch into the Metaverse,” he said.

“Bringing the Australian Open into the metaverse is an important step in providing truly global access to our big event.”

metaverse open australia decentraland mana
Source: AO/Cointelegrah

This is particularly relevant given the travel restrictions due to the COVID-19 pandemic, making it very difficult for many fans to travel to Melbourne to see the event in real life. The 2021 Australian Open faced a series of challenges, including historically low attendance numbers and lockdown restrictions.

Despite the timely introduction of the partnership given the pandemic, Plummer says the Australian Open plans to continue collaborating with Decentraland in the future. “We’re here for the long haul,” he said.

“The Metaverse isn’t going anywhere, and as a company, we’re focused on continuing to grow our online presence and push the boundaries of innovation.”

He also added that Tennis Australia was exploring the possibility of year-round ownership in Decentraland’s Metaverse.

We definitely see ourselves as more of an entertainment event than just a tennis event. Whether we provide entertainment through the metaverse twelve months a year or only a few months a year is definitely a decision in our roadmap for the future.

NFT partnership

Meanwhile, on January 17, the Australian Open also announced that it would be partnering with the NFT Sweet platform to release six NFT collections commemorating the last five decades of the Australian Open.

Collections will be released intermittently between January 17 and 27 to coincide with the tournament.

australia open metaverse
Source: AO/Cointelegrah

Tom Mizzone, CEO of Sweet, said the release of NFT demonstrates a “truly new level of access” for fans to get a glimpse into the world of their idols.

“We love this idea of ​​turning intellectual property into digital memories and tying those memories to an experience,” he added.

“The idea that the Australian Open has designed an umpire chair that has never been seen before and that tennis fans can now own and display that umpire chair as an NFT is just amazing. .”

Separately, the Australian Open launched a collection of 6,776 algorithmically created “Art Ball” NFTs on Opensea on January 12.

According to Plummer, the collection sold out within three minutes of the public drop with a floor price of 0.26 ETH (about $875) and a trading volume of 223 ETH ($751.287).

metaverse nft aometaverse

This isn’t the first Australian Open rodeo in the Metavers. In 2020, the OA hosted the Fortnite Summer Smash, an event ofesports with a prize pool of $100,000 USD.

Tennis Australia has leased the virtual court from Vegas City, a company that owns large areas of the Metaverse.

The Australian Open has already had its share of drama, with an Australian court rejecting Serbian tennis star Novak Djokovic’s appeal against an eviction order.

djokovic open australia

Djokovic is an outspoken critic of the COVID-19 vaccination who had received an exemption from the Australian government to enter the country despite not being vaccinated.

By Keira Wright, Cointelegraph

Wright is passionate about making the field of cryptocurrency more accessible by bringing diverse voices into the space. She previously worked as a journalist in Australia and Indonesia, for companies such as Reuters and Ticker NEWS and has a degree in professional communications, specializing in journalism and international politics.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Forex Quebec. Every investment and trading move involves risk, you should do your own research when making a decision.

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