Skip to content

a special anniversary edition for Australia – –

On November 1, 1951, Australian businessman Norman Hamilton introduced the first two Porsche 356 sports cars to arrive in Australia at a special event at South Melbourne Town Hall. Seventy years later, in nearby Port Melbourne, Porsche Cars Australia held a gala to mark 70 years of Porsche in Australia. To mark this anniversary, a special model has been designed in a limited edition: the Porsche 911 GT3 70 Years Porsche Australia Edition.

Australia is one of the oldest Porsche markets in the world, and the anniversary event was an inspiring nod to the origins of its trip to Australia. The new limited edition 911 GT3 70 Years Porsche Australia Edition joined the more than 450 special guests. This special commemorative model is based on the new Porsche 911 GT3 equipped with the Touring Package. This is the first time that Porsche has made a specific edition on a 911 GT product, and the first time that a special edition has been created by Porsche for the Australian market.

The Porsche 911 GT3 70 Years Porsche Australia Edition was designed in collaboration with experts from the Porsche Style design team, the Porsche Exclusive Manufaktur personalization department and Porsche Cars Australia. The Special Edition features various unique exterior and interior design features to celebrate this year’s milestone.

A limited number of the edition will be produced, each painted in a new custom color developed by Porsche Exclusive Manufaktur. The colour, Fish Silver Gray Metallic, is a modern take on “Fish Silver Grey”, the color of one of the first two Porsche 356s imported into Australia in 1951. The all-electric Taycan, joined by other notable models, was also exhibited. Among the various classic Porsche cars on display were models that impacted the Australian market in every decade from the 1950s, from the 356 to the 928 to the current 911.

The master of ceremonies for the event was Australia’s famous entertainment identity, Tommy Little, who presented video messages from two very special guests. Detlev von Platen, Porsche AG Board Member for Sales and Marketing, shared an inspiring message of thanks and celebration. Mark Webber, nine-time Formula 1 Grand Prix winner, world endurance champion and Porsche brand ambassador, also shared his best wishes, reflecting on his relationship with Porsche and its place in the hearts of Australian enthusiasts.

Alongside Porsche Cars Australia Managing Director and CEO Daniel Schmollinger were former executives of Porsche’s Australian operations, as well as many well-known figures from the local Porsche community. Other special guests included various current and former Porsche racing drivers from Australia, including Porsche racing champion Jim Richards. Australian Porsche owners of all generations joined in the celebrations, including Kate Reid, co-founder of Melbourne’s famous Lune Croissanteries.

The entertainment for the event included three major plays, each celebrating three key eras of Porsche’s seven decades in Australia: the 1950s and 1960s, the 1970s to the 1990s and the 21st century into the future. Porsche Cars Australia has also created a commemorative book to mark Porsche’s seven decades in Australia, tracing the brand’s journey ‘down there’ since the 1950s with a special collection of images and stories.

It’s a fascinating story about a chance meeting between Norman Hamilton and Ferry Porsche in 1951. It happened when Porsche’s test driver at the time, Richard von Frankenberg, introduced them after meeting Hamilton for the first time on Austria’s famous Grossglockner Pass, having passed the Australian in his Porsche 356 during a test earlier the same day. History was made at that first meeting. Hamilton became only the second Porsche agent outside of Europe, after Max Hoffman in the United States, making Australia one of Porsche’s first markets.

Photos: Porsche

Leave a Reply

Your email address will not be published.