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A celebration of strength, hope and mercy

collection custodian Jay-Manuel And 12 top Canadian designers headline an original, heavenly-inspired fashion show, crafted entirely from new and improved UltraLuxe cashmere bath towels.

TorontoAnd the June 1, 2022 /CNW/ — Since the dawn of time, mankind has looked to the sun, moon and stars as a beacon. Our ancient eternal quest to connect with the universe is the theme for this year’s 19The tenth The 2022 annual cashmere collection, Heavenly Awakening: a celebration of strength, hope and compassion. Curated by TV personality and fashion expert, Jay-Manueland featuring 12 top Canadian designers, the collection supports the vision of a future without breast cancer.

Over 230 leading Canadian designers have created breathtaking original designs for the Cashmere Collection since 2004, all crafted entirely in luxurious cashmere bathroom tissue sheets, Canada The best-selling brand. This year’s brilliant team of 12 stylists will show their sympathy in new premium Cashmere Ultraluxe toilet paper, the brand’s softest and most luxurious products. This group functions as an annual fundraising and awareness group to support breast cancer awareness, prevention and treatment programs through partnerships with the Canadian Cancer Society (CCS) and the Breast Cancer Foundation of Quebec (FSQC).

Kicking off the annual Breast Cancer Awareness Month in October, Cashmere Collection Heavenly Awakening: A Celebration of Strength, Hope and Compassion will be unveiled on the catwalk in front of a VIP audience during an exclusive live broadcast on September 22 in Toronto.

“As a community, we are embarking on an exciting new adventure in a post-pandemic world that demands strength, hope and compassion. This year’s Cashmere Group celebrates resilience, generosity and kindness as we work together with the stars to create a better life, a sweeter life, a more comfortable world without breast cancer” Susan IrvingCMO Kruger Products, cashmere manufacturer.

Never seen before by curator and actors
The Cashmere Collection Celestial Awakening is curated by a famous Canadian television personality and fashion expert, Jay-Manuel Better recognition for his roles in America’s Next Best Model, Canada The next model And the e! network.

“I’ve followed the collection for years and I’m proud to sponsor this 2022 team of 12 of Canada’s top designers,” he says. Jay-Manuel. “Each design beautifully represents the diversity from across the country and will inspire Canadians with fresh, innovative cashmere bath elegance, bringing celestial awakenings to life with original visions of the sun, moon and stars. »

The creators of the Cashmere: Heavenly Awakening collection include:

  • Kelsey ErinUpper Tantalun, Nova Scotia
  • Cheliel – Montreal, Quebec
  • Tristan Reehel – Montreal, Quebec
  • Kayla KayBrampton, Ont.
  • Unhide – Toronto, Ontario
  • Kyle Gervasi- Toronto, Ontario
  • Lomo Strano – Toronto, Ontario
  • cute – Toronto, Ontario
  • shower – Ajax, Ontario
  • Madeline NelsonGorge Landing, Ontario
  • Veil of Plato – Edmonton, AB
  • Sam StringerOsoyoos, British Columbia

The Cashmere 2022 collection production team includes, Artistic Director, Erica Larva, who has been part of the group since its creation in 2004; Hairdresser, Lisa Williams; Cameraman, Monique Smiley; the photograph, Justin Wu.

Back on the podium in large format
for 19The tenth During the annual year, the cashmere collection, the first of its kind and internationally awarded, will proudly return as a large-scale event in 2022 in an exclusive invitation-only show on Thursday September 22 in The Symes in Toronto.

About Cashmere Group
Founded in 2004, the award-winning International Cashmere Group is a strong supporter. Canada The fashion design community and the cause of breast cancer. Many of the biggest names in Canadian fashion have contributed to the collection, including Marie Saint-PierreAnd the Greta ConstantinAnd the Denis GagnonAnd the David DixonNarcissus Rudsak Stefan KarasAnd the Lucien MatisseAnd the Rodney Philpot And much more.

Kicking off the highly anticipated Breast Cancer Awareness Month in October, the Kashmir Group announces the annual return of awareness and fundraising activities to Kashmir for the cause. Over the past 18 years, she has raised millions of dollars to support breast cancer awareness, prevention and treatment programs. This year, Kruger Products has pledged to donate a total of $200,000 To its charitable partners, the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (FSQC).

This includes a Twenty-five cents Donate with the purchase of each special Cashmere UltraLuxe Premium Pack sold throughout October (maximum $65,000), to the breast cancer efforts of the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (FSQC).

Canadians will also be invited to vote to create their favorite bathroom wipes during Vote Couture for the Cure® le Throughout October, join the conversation on social media using #Cashmere22. Cashmere will donate 1 dollar per voice (max $15,000), the breast cancer efforts of CCS and QBCF on behalf of the winning designer.

About Cashmere Products and Kroger LP
cashmere toilet paper Canada A successful brand, Kruger Products reflects Kruger Products’ commitment to providing consumers with quality Canadian wiping products. Kroger products are one of Canada A leader in the manufacture of tissue papers and serving the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties; White Cloud in the United States, as well as household products for industrial and commercial use via Canada and the United States

A long-time and committed contributor to the cause of breast cancer, Kruger Products LP supports the Canadian Breast Cancer Foundation (CBCF), which has been part of the Canadian Cancer Society (CCS) since its inception in 2004 and is currently one of the first five National Partners supporting the cause of breast cancer at CCS Hospital.

Kruger Products LP has over 2,700 employees and operates nine FSCs® COC certification (FSC.)® C-104904) in production facilities North America With head office at Toronto And the Montreal.

About breast cancer and the Canadian Cancer Society
The Canadian Cancer Society (CCS) is the only national charitable organization supporting Canadians with all types of cancer in communities across the country. No other organization does what we do; We are the voice of Canadians concerned about cancer. We fund groundbreaking research, provide a support system for all people with cancer, and develop health policies to prevent cancer and support those living with the disease.

The CCS is the largest national philanthropic funder of breast cancer research in Canada. Investments in research combined with earlier detection and better treatments have resulted in a 44% reduction in breast cancer mortality since the late 1980s. There is still work to be done as breast cancer remains the most commonly diagnosed cancer and the second leading cause of death from cancer in women worldwide. Canada. Funds raised through this partnership will be invested in CCS’s innovative breast cancer research and support programs.

For more information, please visit the website here.

About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is the only charitable organization that guarantees that the benefits of its investments in breast cancer research stay here. Quebec. In over 26 years, I have collected over $57.5 million and invested in it Quebec In the latest research and advocacy for breast cancer patients and their loved ones. Through research, innovation, support and education, it ensures that those affected by the disease and their families remain at the heart of its mission. Families, researchers, volunteers and donors all share the same hope: to increase the survival rate of people with breast cancer to achieve a real cure. Follow QBCF on social media via Facebook and the Linked In and theTwitterAnd the Instagram.

Bios designed, HD artwork by Monique Smiley Heavenly Awakening from the Cashmere Collection: A Celebration of Strength, Hope and Compassion can be downloaded from here.

Susan Irving, Marketing Director of Kruger Products is available for interviews.

like facebook cashmere.

Join the conversation on Twitter And the InstagramWith #Cashmere22.

The Cashmere Collection™ is documented in Cashmere.

For more information or to schedule an interview, please contact:
Taffin Sekulin or Laurent Everest in the strategic objectives
E-mail: [email protected] Where [email protected]

SOURCE Kruger Products LP

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